Big 12 Football Preview: Texas Tech and BYU as Favorites, Houston as a Dark Horse

As the Big 12 Media Days concluded on Wednesday afternoon, the consensus became clear. Texas Tech and BYU emerged as the foremost contenders in the conference for 2026.

Leading Favorites: Texas Tech and BYU

Texas Tech stands as a predominant force despite facing offseason controversies, including the Brendan Sorsby gambling issue. Under the guidance of head coach Joey McGuire, the Red Raiders enter the season with a standout roster. They are anticipated to seize the Big 12 title with their formidable performance.

BYU joins Texas Tech in heading up the list of favorites. Last season, the Cougars nearly reached the College Football Playoff and played for the Big 12 title, falling to Texas Tech. Their strong showing has positioned them as a key competitor this year.

Houston Cougars: A Promising Contender

While many are focused on the leading favorites, the Houston Cougars are quietly positioned as a potential challenger. Entering the third year under coach Willie Fritz, the Cougars have shown significant progress. In 2025, they secured a ten-win season and an AP Poll ranking, marking a milestone since 2021.

Houston’s team stability is bolstered by the return of both coordinators, including defensive coordinator Austin Armstrong. His efforts resulted in a top-50 scoring defense and ranks in the top-40 for average yards per rush allowed.

Additionally, Houston’s schedule avoids some tougher matchups, allowing them to potentially capitalize early. They face Texas Tech in September, offering a chance to establish dominance in the conference from the outset.

Strong Season Prospects

Houston ranks second in the Big 12 for returning production, and top-ten nationally for returning offensive output. This positions them for a strong start to the season.

The addition of running back Makhi Hughes from Oregon adds depth. His impressive 2024 season at Tulane featured over 1,400 rushing yards and 17 touchdowns.

While the challenge of toppling Texas Tech in Lubbock remains formidable, Houston’s organizational makeup looks promising for a successful campaign. A favorable combination of leadership, experience, and scheduling could propel the Cougars to new heights.

With a strategic approach and the significant potential for growth, investing faith in the Houston Cougars seems wise as they aim for success in the Big 12.