Kardashian’s Viral SKIMS Faux Hair Thong

The SKIMS Faux Hair Micro String Thong, launched by Kim Kardashian, went viral following its October 2025 debut. Known for pushing boundaries in fashion, Kardashian introduced this unique product to a mixed audience response.

Actress Sarah Paulson added her voice to the conversation. During an interview on Capital FM with the All’s Fair cast, Paulson humorously suggested the thongs should be “bigger,” evoking a sense of nostalgia with, “Bring back the ’70s bush.” With a touch of irony, Paulson noted that she was wearing one at the time.

Kardashian’s product features a blend of curly and straight faux hair available in twelve shades. The launch was accompanied by a parody video styled after 1970s game shows. The campaign’s tagline highlighted the playful concept: “Just Dropped: The Ultimate Bush.” For $32, SKIMS promises its “most daring panty yet.” The thong’s reception has varied, with some fans expressing confusion on social media and others making light-hearted comments.

Despite divided opinions, Kardashian shared her thoughts on the unexpected buzz during an E! News interview at the All’s Fair premiere on October 16, 2025. She described the thong as a “fun, silly idea,” inspired by previous uses of artificial hairpieces by designers like John Galliano. In 2024, Galliano presented them at a Maison Margiela show, demonstrating that quirky fashion ideas have found a place in the industry.

Kardashian expressed her surprise at the public reaction, sharing, “We’ve been laughing and talking about it all day long.” While the Faux Hair Micro String Thong has sparked debate, it continues to draw attention to the bold initiatives by the SKIMS brand.