In recent years, shoppers have been raising concerns about Everlane, a brand originally known for its commitment to sustainability. The brand’s fast-fashion tendencies have been noticed for quite some time.
On May 22, 2026, at 5:00 a.m. EDT, it was reported that Shein, a major player in the fast-fashion industry, had reportedly acquired Everlane. This news sparked significant reactions from consumers and industry observers alike. Everlane, which gained popularity among millennial office workers in the 2010s, was seen as a pioneer in the direct-to-consumer market.
Everlane began opening physical stores in 2017, marking a shift from its online-only business model. This move indicated a possible change in the brand’s approach and priorities. The brand had previously established a reputation for transparency and ethical practices, but the acquisition by Shein raised questions about the future of these values.