Big 12 Commissioner Brett Yormark Faces Criticism from Dan Dakich

Big 12 Commissioner Brett Yormark is under scrutiny following a controversial interaction with Texas Tech media personality Sean Dillon. The incident has also drawn criticism from OutKick host Dan Dakich.

Contentious Exchange

The situation unfolded during a press conference where Yormark appeared irritated by Dillon’s question. At one point, the commissioner told Dillon, “Stand up. Ask that question again, and I’m going to give you the answer I want to give you.” This interaction caught the attention of Dan Dakich, who usually doesn’t defend sports journalists but felt compelled to speak out against Yormark’s behavior.

Dakich’s Reaction

During his show “Don’t @ Me,” Dakich expressed disbelief at Yormark’s actions, emphasizing his irritation with the way commissioners handle themselves. Despite being an Indiana University grad like Yormark, Dakich criticized the commissioner, saying, “You ain’t worth standing up. Don’t answer the question. What are these guys? These guys are pasty white dudes that never played a sport in their life, politic their way through the athletic administration world.”

Sean Dillon’s Question

Dillon’s question began by mentioning the Big 12’s ban on the tradition of tossing tortillas during Texas Tech games, which had been a 35-year custom. He also compared this to Oklahoma State’s tradition of slamming paddles into padded walls at games. Dillon’s question ultimately focused on quarterback Brendan Sorsby and the league’s actions concerning Texas Tech and Cincinnati.

Yormark’s reaction seemed to stem from Dillon’s questioning of the Big 12’s commitment to supporting all its member schools.

Unlikely Ally

The exchange marked a surprising moment as Dakich sided with a media member, an unusual stance for the host. The incident is noteworthy within OutKick’s history, highlighting a rare alignment between Dakich and sports journalists.

Joe Kinsey, the Senior Director of Content at OutKick, noted the significance of this event in sports media.