Controversy in YouTube Golf: Good Good’s Ad and Grant Horvat’s Kids’ Golf Set

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August 2026 has seen significant stir in the YouTube golf community. Good Good Golf, an apparel brand and YouTube channel with over 2 million followers, faced backlash. Their recent advertisement promoting a driver collaboration with Callaway featured an incident where co-founder Garrett Clark shoved a female member, drawing criticism.

While Good Good deals with criticism, fellow YouTube golfer Grant Horvat attracted attention with his newest venture. Horvat, who has 1.8 million subscribers, announced his foray into the children’s golf market with a new product.

Horvat’s New Venture

Grant Horvat, once affiliated with Good Good, launched the Lil’ Legends Starter Set for kids and aims to grow the game of golf. His introduction to the children’s golf equipment market was significant. The set targets children aged 3-6 and includes a driver, iron, and putter, all at toddler height.

“Seeing someone like Horvat take interest in nurturing young talent is positive for the sport,” many in the community say.

The set comes with a training grip, a mat for practice, foam balls and tees, and a tutorial video link. Though the package appears comprehensive, its $199 price has sparked debate.

Material and Pricing Concerns

Critics argue the clubs seem to be plastic due to the landing page’s lack of transparency regarding materials. Many kids’ sets use metal for durability, leaving some to question the value of Horvat’s offering. Performance Golf clarified the clubs are not plastic toys, nor are they standard adult clubs modified for kids. They emphasized the set’s durability and the use of toddler-safe materials.

While Horvat’s intentions to introduce kids to golf are clear, the price point raises questions about accessibility. As Horvat is known to have significant resources, some perceive it as not entirely giving back to the golf community.

Mark Harris, a writer for OutKick, reports on these developments and highlights the mixed reactions within the YouTube golf space.