Jana Kramer Launches ‘Wild & Free’ Intimates Collection

Jana Kramer recently caught attention with throwback photos from her EBY campaign, highlighting her slim figure in black lingerie and western-themed clothing.

In May, the 42-year-old country singer and actress introduced her ‘Wild & Free’ collection with EBY, a brand that stands for Empowered By You.

Last week, Kramer took to Instagram to share striking images from her campaign. She was seen wearing EBY’s black Relief bra, paired with matching high-waisted underwear. Her look included a black cowboy hat, a fringed leather jacket, and short denim shorts. Her accessories included black cateye sunglasses and silver rings. She completed her look with black knee-high cowboy boots.

One image features Kramer with her shorts unbuttoned, opening her jacket while leaning against a wooden fence in a field. In another photo, she sits in front of the fence, smiling and looking to the side.

Kramer wrote, “Apparently I was wearing my cowboy hat backwards 🤠😂 BUT at least I got one thing right… @joineby,” tagging the brand.

Kramer introduced her ‘Wild & Free’ collection with a promotional video on Instagram. She described it as a personal project, aiming to empower women.

She expressed, “This collection is really personal to me. It’s for every woman who’s done tolerating. Done saying yes when you mean no. Done pretending everything’s fine.”

In other campaign images, Kramer donned the Relief Bra in different colors. She was photographed in gray with denim shorts and tan cowboy boots, and in pink on a vintage Ford pickup truck.

The collection also includes EBY’s Sheer Bralette. Kramer wore it in blue with a denim jacket while posing with a horse.

On partnering with EBY, Kramer stated, “Partnering with EBY on Wild & Free feels like the most natural next chapter for me. No wires, no digging, no compromise.”

EBY is supported by notable figures such as Sofia Vergara, Rosario Dawson, and Venus Williams.

Currently, Kramer is working on her directorial debut “Love Song for My Texas Ranger,” wherein she stars alongside Ryan Rottman and others. The film’s plot follows a singer returning to her Texas hometown and facing unexpected choices.