Kim Kardashian’s shapewear brand, SKIMS, is under scrutiny for its $148 advent calendar. Customers have taken to social media to express dissatisfaction with the value of the items included.
In response, SKIMS issued a statement to Today.com on November 8, acknowledging customer feedback. The company is offering full refunds or SKIMS credit to those who purchased the calendar. “We want every customer to be truly happy with what they receive from SKIMS. Their feedback will directly shape how we approach future releases,” the statement included.
The advent calendar, now removed from the SKIMS website, was marketed as an “accessories advent calendar” containing 12 days of gifts. Items such as keychains, hair ties, scrunchies, clips, bobby pins, and a compact mirror were included.
On social media, the product quickly went viral, sparking criticism over the perceived lack of value. A user on Threads remarked, “SKIMS really got people paying $150 for stuff you’d throw in the junk drawer.” Another user voiced disbelief, stating, “$148 for THAT?! I know Kim didn’t put some hair ties, clips, and keychains in a box, slap SKIMS on it and expect it to be seen as luxury. That box isn’t worth $20. Be serious.”
On TikTok, user @KaylaRyan shared an unboxing video expressing her disappointment, calling it “the worst advent calendar” she had ever seen.