Surviving as a family-owned business in today’s economy often feels challenging. Yet, Prisco’s Family Market in Aurora has thrived for 100 years. President Andy Guzauskas credits their success to a straightforward principle: customers walk through the door because they meet their needs.
The market offers something unique. They provide food made with traditional recipes, using locally-sourced ingredients. This approach helps maintain a personal connection with customers.
Prisco’s journey began in 1926 with Tony Prisco selling fresh produce from a truck. His initiative led to a store on Lake Street, supported by his father Gaetano. The family business grew, moving to larger premises in 1938 and establishing itself on Prairie Street in 1992.
The family’s involvement has been extensive. Generations of Priscos, including children, have worked in the store, fostering a sense of dedication. Tony Jr. and Ann passed the business to their children, ensuring continuity.
Andy Guzauskas, after earning a business degree, returned to the store unexpectedly due to his uncle’s health issues. He took ownership in 2016. His mother, Beth, describes him as having a strong ability to connect with people, a trait needed in the grocery business.
Challenges persist for independent grocers. Marketing struggles against larger budgets of competitors. Rising food prices further strain relations with customers often frustrated at the cost of living.
As Prisco’s marks a century, the commitment to quality remains evident, especially in the kitchen. Beth and her daughter, alongside their team, prepare a range of meals and offer catering services. These efforts have paralleled Prisco’s tradition of community-focused service dating back to 1926.
The centennial celebration introduces new partnerships, like with Whiskey Acres Distilling Co. and Brother Chimp Brewing. Special sales return prices to 1926 levels.
The essence of Prisco’s longevity is family, both in name and in community ties. It includes supporting local churches, schools, and emergency services.
A significant event tested Prisco’s resilience—a windstorm in August caused significant damage. It forced the store to close temporarily. The local community’s support was palpable, with offers of cleanup help and financial aid.
Andy Guzauskas emphasizes the community’s role in the market’s existence. The connection between Prisco’s offerings and customer loyalty highlights why family grocers continue to endure.