Domestic Tourism Sees a Boost as Americans Opt for Local Adventures

Amid rising airfares and gasoline prices, many Americans are favoring local trips over international travel this summer. Instead of venturing overseas, they are opting for road trips and day trips, often choosing to cook instead of dining out to save money.

The increase in domestic tourism, though based on observations rather than hard data, aligns with the high cost of vacations this year. Notable events like the FIFA World Cup and the nation’s 250th birthday celebrations offer additional reasons for people to stay closer to home.

“The current economic and tourism dynamics are likely to redirect spending toward small businesses, such as regional restaurants, local attractions, Airbnb hosts, and roadside businesses,” said Tarik Dogru, associate professor at Florida State University’s Dedman College of Hospitality.

Americans Embrace Local Travel

AAA estimates that 72.2 million Americans will travel at least 50 miles from home during the peak summer season. This represents a slight increase from the previous year, driven mainly by those choosing cruises, buses, and trains. The number of people driving or flying remains stagnant, indicating a shift in travel mode preferences.

While Americans have been spending more on foreign travel since 2020, the trend of staying local could help balance the travel and tourism trade deficit. As an example, Morgan Kain, a teacher from Baltimore, is cutting back on her usual summer excursions, opting for nearby overnight stays instead.

Local Business Benefits

At Lake Tahoe, business owners like Ron Williams of Tahoe Sports are seeing increased bookings for boats and Jet Ski rentals. Despite economic concerns and rising fuel prices, his business is doing well. Jerry Bindel, managing properties for Pyramid Global Hospitality, observes a similar trend, with more visitors using rental kitchens instead of dining out.

In Asheville, North Carolina, where tourism suffered after Hurricane Helene, businesses like Zen Tubing are experiencing a rebound. Day-trippers from nearby states are flocking to the area, enjoying activities like river tubing and exploring local attractions.

Jael Skeffington of French Broad Chocolate notes a significant rise in factory tour interest. Visitors enjoy the dual experience of learning about chocolate making and indulging in treats from their café.

World Cup Sparks Regional Interest

The FIFA World Cup has also drawn tourists to host cities like Kansas City, Missouri. Made in KC, a chain of shops and cafes, reports a surge in traffic. Co-owner Keith Bradley attributes this to the city’s hosting of matches and related events.

Mollie Lothman of McLain’s Bakery notes that Kansas City’s affordability might be attracting visitors looking to experience the World Cup on a budget. This advantage has made the city a draw for soccer fans from nearby Midwestern cities.