Good Good Golf Faces Backlash Over Deleted Ad

Content creator Good Good Golf recently faced criticism for a video promoting a Callaway driver. In the ad, a man pushes a woman who reaches for his new driver. Both brands removed the video following complaints about its portrayal of violence against women. Despite the removal, clips continued to circulate online.

The ad featured Garrett Clark, a member of Good Good, shoving Alexis Miestowski and telling her, “Do not touch my new driver.” Good Good issued an apology on social media, stating, “We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down, and sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission going forward.”

Good Good Golf started as a YouTube channel in 2020. It’s popular in the golf community, showcasing eight men and four women in golf-related challenges. Besides content, Good Good also offers apparel and merchandise. Callaway Golf partnered with Good Good in 2023 and responded to the controversy, saying, “We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this. We look forward to working together to ensure a more inclusive space in golf.”

The PGA Tour has been increasingly supportive of content creators. Good Good’s role expanded, becoming the title sponsor for the Good Good Championship, part of the FedEx Cup Fall from November 12-15 in Austin, Texas. The PGA Tour released a statement condemning violence and reaffirming its commitment to inclusivity, stating, “The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all. We do not condone violence in any form, and the since-deleted video does not reflect our values or commitment to inclusivity and respect.”