Red Sox Winning Streak Causes Unintended Costs for Local Restaurant

The Boston Red Sox recently ended their 15-game winning streak, much to the relief of a local restaurant chain. While the 99 Restaurants are likely packed with Red Sox fans, the streak had caused them some financial headaches due to a promotional deal.

The 99 Restaurants, a chain with roots in Boston and locations across New England and into New York, initiated this promotion back in 2008. The deal was simple: every time the Red Sox won, kids dined for free. This promotion backfired a little during the Red Sox’s 15-game streak. They tied a franchise record from July 2 to July 22, and kids were feasting on free meals during this period.

Many promotions revolve around sports events, some as unique as offering free treats at minor league games for an infield fly. Often, these offers go unnoticed by spectators who might forget to redeem them.However, the free kids’ meals at 99 Restaurants were not forgotten. Reports from the restaurant indicate they provided thousands of complimentary meals, each valued at around $8.

Finally, after the Red Sox’s 5-1 defeat to the Baltimore Orioles, the restaurant received a brief reprieve. The Red Sox hoped to extend their streak of successes and free meal offers in their series against the Toronto Blue Jays. Matthew Reigle covers the story for OutKick.