Rethinking First Dates: Why Breakfast Could Be the New Trend

A recent survey conducted by Kellogg’s in Australia reveals a shift in dating preferences among singles. The classic saying ‘the early bird gets the worm’ now seems applicable to the dating scene. According to the survey, 64% of Australian singles are open to having breakfast on a first date.

The survey also highlights a growing sentiment that dating has become more challenging over time. Over half of the participants feel that finding a genuine connection is harder now, partly due to the influence of dating apps. 66% believe these platforms have diminished authenticity.

To refresh the dating experience, more people are choosing to meet for breakfast or coffee instead of traditional evening dates. 31% of singles in the survey found morning dates to relieve social pressure. A simple breakfast or coffee meeting presents a low-pressure, cost-effective alternative to dinner dates.

“It’s so much less expensive,” Emily Compagno commented during a discussion segment on ‘The Five.’ She remarked that morning dates are also less time-consuming.

If a morning date progresses well, the rest of the day remains open for further exploration of the connection. The poll found that 23% appreciated the potential for a breakfast date to evolve into a spontaneous day together.

One additional advantage of morning meet-ups is the built-in escape routes, such as work or errands, eliminating the expectation to linger late into the night. As dating costs rise, more are switching from dinner dates to breakfast or coffee encounters. A report from BMO Financial Group notes that millennials spent $252 on average for a first date in 2026, a 32% increase from 2025.

Nicole Colantoni, a dating and relationship coach, supports the trend, stating that breakfast dates are casual, reduce pressure, and encourage conversation. If chemistry emerges, the day offers further opportunities for a connection.

The findings from the Australian survey suggest that a growing number of singles might soon frequent local cafés for first dates, attracted by affordable costs and relaxed settings.

Writer Sadie Chafe covers lifestyle topics at Fox News Digital.