New Product Launches in Apparel, Tech, Beauty, and More

NBC Selected’s New & Notable column spotlights standout product introductions. Each month, fresh releases are featured to keep you informed.

Apparel and Footwear Launches

Hoka’s Clifton neutral running sneaker has evolved, boasting soft foam cushioning, a mesh upper, and added details for better fit. Available in a variety of sizes, including wide styles.

Hoka also introduces the Clifton Pro, designed for enhanced performance, featuring advanced foam, a rocker-shaped outsole, and reflective elements. It’s ideal for those aiming to boost their pace or mileage.

Reporter Zoe Malin notes, “The Clifton Pro changes my experience with Hoka; it’s comfortable, absorbs shock, yet remains firm enough for a pleasant bounce.”

Saucony’s Paramount Max offers maximum cushioning, high-rebound footbed, and flexibility for a smoother heel-to-toe transition.

Malin highlights, “Running in Paramount Max feels like being on marshmallows, relieving pressure during recovery runs.”

Brooks’ updated Hyperion Max 4 enhances race training with improved cushioning and a nylon plate for propulsion. The shoe ensures quick transitions and breathability.

Tech Launches

Sony’s RX10 V camera is a major upgrade from the RX10 IV, with improved autofocus and extreme zoom capabilities. It suits varied photography needs.

Beauty Launches

Olaplex’s new °7 Shine Serum Mist combines hydrating serum and lightweight oil to refresh styled hair and offer heat protection.

Malin remarks, “The mist revitalizes my curls between washes and adds shine without weighing them down.”

One/Size’s setting spray now offers a glowy finish, protecting makeup and hydrating skin.

Peace Out’s pore strips use hydrocolloid technology and retinol for smoother skin with minimized pores.

Aveeno’s vitamin C serum brightens skin with a gentle, noncomedogenic formula.

Native launched a powder dry shampoo for fresh hair between washes, featuring a pump applicator for precision.

Megababe’s Coldies are reusable products providing body heat absorption and cooling effects.

Home and Kitchen Launches

Blueair’s Comfort Collection introduces the AlwaysCool handheld fan and CoolDrift Air Circulator for versatile cooling solutions.

iRobot’s Electro Plus combines cordless vacuuming with mop capabilities, electrolyzing water for disinfectant properties.

Hasbro’s Play-Doh Blooms kits offer adult creativity through floral-themed arrangements.

Travel and Outdoor Launches

Béis revamped its core offerings based on customer feedback, featuring products like The Weekender with improvements for superior usability.

Each item updates color options and design for optimal packing convenience.

NBC Selected’s reliable team tests and reviews products to provide accurate coverage each month.