Becky G Embraces Her Musical Roots and Advocates for Cultural Spaces

Becky G, at 29, has dedicated nearly 20 years to the entertainment industry. Her fifth studio album, Baraja Bendita, which translates to ‘Blessed Deck of Cards,’ sees her revisiting the rap sounds that initially drew her into music. She highlighted this by saying, “My urban roots are, like, a part of me. It is how I got signed. It is how I got discovered. It is one of my first loves.”

This passion is evident in the album’s track “Epa” and its music video, set at the well-known El Mercadito in Los Angeles. In a notable scene, Becky G breaks a large block of ice, followed by an eruption of dance. Regarding this powerful imagery, she explained that the song’s initial chords felt almost like alarms, prompting her to think of the safety she feels in self-expression.

She emphasized the importance of spaces where creativity can thrive, stating, “We need to keep creating. That’s also part of our resistance.” In the video, after the ice shatters, there is a palpable sense of collective joy as everyone dances.

Becky G shared her thoughts on the inspirations behind her latest work and her ongoing growth as an artist with NPR’s A Martínez. She underscores the cultural importance of maintaining spaces where Latino joy and expression can flourish amid challenging political climates.