Finding the Perfect Towels for Your Bathroom

An old and scratchy towel does not do justice after a refreshing shower. Wrapping yourself in a fluffy, warm bath towel provides a much better conclusion. You don’t need to visit a luxury department store or boutique to find high-quality towels. Amazon offers a variety of options that cater to different preferences and budgets.

Top Picks for Towels

Navigating the extensive choices on Amazon can feel overwhelming. To simplify, it’s helpful to know what qualities to look for in a towel to ensure it is plush, durable, and absorbent. Interior design experts offer valuable advice on purchasing towels, helping you make an informed decision.

Our selected towels, tried and tested by NBC staffers, were also recognized during our Best of Bed and Bath Awards.

Best Overall Towel

Brooklinen’s towels have an impressive 820 GSM rating. Former NBC Selected managing editor Leah Ginsberg praises their thickness, softness, absorbency, and stylish appearance.

Budget-Friendly Option

Editor Mili Godio appreciates Amazon towels for guests. These 100% cotton towels are absorbent, available in multiple sizes, and come in packs of four. They offer a 600 GSM, available in 15 colors.

Splurge-Worthy Choice

The unique variety of naturally-colored brown cotton yarn used in expensive towels makes them exceptionally plush and absorbent even after many washes, which explains their higher cost according to Coyuchi.

Durability and Design

Towels are made from different materials like Turkish cotton, featuring a waffle pattern. NBC Selected reporter Zoe Malin notes the absorbency of pima cotton towels, which quickly draw moisture from the skin.

Tommy Hilfiger towels, made from 100% cotton with a 574 GSM, have Oeko-Tex® certification ensuring no harmful chemicals. Proper care involves machine washing separately in cold water on a delicate cycle.

Another popular choice is Turkish cotton towels, known for superior absorbency and quick drying, available in various colors and sizes. Their Oeko-Tex® certification guarantees safety.

Guide to Choosing Bath Towels

Interior designers share insights for selecting towels. Consider absorbency, measured by grams per square meter (GSM), and certifications like Oeko-Tex®, which ensure the absence of harmful chemicals.

Additionally, consider color and design preferences. White towels convey a classic, clean look, while options in colors and patterns can complement your bathroom decor.

Shopping Tips

• Feel: Choose between fluffy or thin towels. Higher GSM towels are thicker and offer more absorbency.
• Quantity: Determine how many towels you need based on household size. A couple may need four to six towels, while a family of four benefits from eight to twelve.
• Budget: Establish a budget range to guide choices. Mid-range towels can offer good quality without high costs.

Meet Our Experts

NBC Selected collaborates with experts in their respective fields ensuring unbiased guidance. Interior designer Mina Lisanin and Brooklinen design director Katie Elks provided insights for this guide.

Why NBC Selected

Bethany Heitman, a commerce editor at NBC Select, leads engaging coverage on home and lifestyle topics. This guide is based on expert interviews to suggest towels aligning with expert advice.