Hailey Bieber Shares Summer Moments and Business Success

Hailey Bieber recently treated her Instagram followers to a series of summer snapshots, showcasing her vibrant lifestyle. At 29, the model and entrepreneur shared a carousel of images labeled “August so far.” Among these, a striking selfie in a bright yellow string bikini caught the eye. The ensemble featured a gathered triangle top and low-rise bottoms with side ties. Her choice of accessories included gold and diamond drop earrings, along with her signature oval diamond engagement ring from Justin Bieber.

Another picture revealed her relaxed demeanor as she lounged on the grass, dressed in a blue and red tank top and cropped sweatpants. Her carousel didn’t end there; it featured a workout video and a moment enjoying a plate of meatballs coated in red sauce and cheese. Additionally, Bieber shared a glimpse into her beauty routine with a picture showing her wearing yellow eye patches from her skincare line, Rhode.

Rhode, launched in June 2022, began with three products: the Peptide Glazing Fluid, the Barrier Restore Cream, and the Peptide Lip Treatment. The brand’s success attracted investors, leading to its acquisition by e.l.f. in May 2025, valued at up to $1 billion. Despite the acquisition, Bieber remains at the helm as chief creative officer and head of innovation. “Bringing Rhode to more spaces, places, and faces globally,” she expressed her enthusiasm on Instagram.

Her role as the global digital ambassador for Italian swimwear label Calzedonia in 2026 reiterated her influence. In a chat with Elle magazine, Bieber emphasized the importance of fit in swimwear. “Fit is everything,” she stated, while admitting to having plenty of swimsuits, though she rotates only a few regularly. She also mentioned her penchant for organization, ensuring her vacation looks are pre-planned to minimize effort upon arrival.

Speaking further with Elle, Bieber confessed she doesn’t focus on tanning during summer breaks, preferring activities like swimming. “Lounging by the pool is fun, but I prefer to get in the water,” she explained.