Mixly mixers are not limited to cocktails; they find their place in dirty sodas, marinades, and more. Johnna Rossbach, the founder, transitioned from a career with minimal creativity to entrepreneurship after becoming a mother. She wanted to set an example for her daughters about empowerment and change. Disappointed by existing mixers, she sought to create her own line that offered unique flavors without unwanted ingredients.
A Challenging Beginning
The inception of Mixly was marked by numerous challenges. On their initial night, Rossbach and her partner Megan Sather faced equipment failures and manual labor. They persevered, driven by shared determination, which solidified their partnership.
Developing Unique Recipes
The team began crafting recipes with the help of a mixologist. However, the pandemic forced them to navigate manufacturing hurdles on their own. The business was self-funded, intensifying the personal stakes involved. They remained hands-on with manufacturing, adhering to their vision without external investors.
Beyond Cocktails
Mixly’s mixers were always intended to be versatile. Rossbach, who was pregnant during the company’s formation, aimed to create a product for both drinkers and non-drinkers. As the sober-curious movement gained traction, Mixly’s alcohol-free approach fit well with market trends, allowing consumers to enjoy flavorful beverages anytime.
Unexpected Uses
Customers started using Mixly in unique ways, such as flavoring children’s water or adding them to cooking and marinades. Rossbach’s daughters even used the mixers for creating dirty sodas at home, opening new avenues for the brand.
Expanding Horizons
In June 2026, Mixly adapted its name to reflect a broader product range beyond cocktails. This change facilitated the brand’s entry into major retail outlets. Mixly products are now available in roughly 4,600 locations nationwide. Rossbach discovered that flexibility and listening to customer needs were crucial for growth and adaptation.
Adapting to Consumer Needs
Initially, Rossbach envisioned an ultra-premium product line. However, customer feedback guided the team to adjust and embrace changes, leading to brand rejuvenation and expansion. This adaptability allowed Mixly to seize opportunities they had not originally anticipated.
Explore a selection of Mixly products such as:
- Mango Pineapple Dirty Soda Syrup, a tropical delight available on Amazon.
- Elderflower Mint Spritz, inspired by a Hugo spritz.
- Rosemary Lemon Honey Mixer, perfect with spirits or plain soda.
- Favorites Bundle featuring three best-selling mixers.
Julia Fields, a commerce writer for Fox News, specializes in home and lifestyle content with expertise in product testing and reviews.