Agriculture Secretary Brooke Rollins recently addressed the persistent demand for beef, even as prices continue to climb. During an interview on The Benny Show, Rollins emphasized that Americans are willing to pay more to ensure their families have access to meat.
Affordability remains a pressing issue for the Trump administration, especially with the 2026 midterm elections approaching. President Donald Trump focused on combating high prices during his 2024 campaign, yet Americans still face elevated costs, including beef. As of August 2026, the price of uncooked ground beef reached $7.16 per pound, based on data from the U.S. Bureau of Labor Statistics.
Rollins highlighted several reasons for the higher beef prices. She blamed the policies of Democrats, claiming they have worked to undermine cattle herds and limit grazing lands. Rollins also noted the impact of the New World screwworm and significant demand from the MAHA movement.
Citing the influence of MAHA, Rollins explained, ‘Bobby Kennedy and I, MAHA, flipped the dietary guidelines and placed beef at the forefront. Americans desire beef, and our country consumes more beef than anywhere else globally.’ Despite rising prices, Americans continue to purchase beef. Even at $6.50 per pound, many say they prioritize beef as a protein source for their families. Newsweek has reached out to USDA for further comments.
Understanding High Beef Prices
The cost of beef has steadily risen over the past few years. In August 2026, beef prices reached $7.158, a peak compared to $6.631 the previous year, according to the Bureau of Labor Statistics. A diminished domestic cattle population partially drives these increases.
A June 2026 report by the Coalition for a Prosperous America noted a decrease in U.S. cattle numbers to 86.2 million, the lowest in 75 years. The report also pointed out a decline of over 450,000 cattle ranchers since 1997. Drought conditions have compounded the situation, with 75% of the beef cow herd raised in these conditions.
Agricultural professionals also face challenges due to rising diesel prices, vital for the industry. As of the latest figures, diesel costs an average of $6.5107 nationwide.
During her interview, Rollins attributed the increased costs to policies enacted during President Joe Biden’s administration aimed at combating climate change. ‘The policies under Democrats have discouraged cattle expansion due to concerns about environmental impact,’ Rollins stated.
Trump Administration’s Response
In an effort to address the rising cost of beef, the Trump administration has introduced specific measures. Earlier in August, President Trump signed two executive orders to assist ranchers.
- One order instructed the Secretary of the Interior to assess whether gray wolves or Mexican wolves should be removed or reclassified under the Endangered Species Act.
- Another order asked for updates on compensation standards for ranchers affected by predators and included a review of country-of-origin labeling on beef products.
A second executive order, directed at the USDA, prioritized investigating potential violations under the Packers and Stockyards Act and expanding programs to allow state-inspected meat to cross state lines.
According to White House spokesperson Anna Kelly, Trump has significantly supported American agriculture by negotiating new trade deals, expanding market access, reducing input costs, and eliminating several taxes impacting rural communities.
Controversial Import Strategy
Another measure from the Trump administration aims to lower beef prices by waiving tariffs on some imported beef. The plan allows up to 300,000 metric tons of ground beef to be imported without quota tariffs over 90 days.
This proposal has faced opposition from within the industry. The National Cattlemen’s Beef Association expressed disappointment, arguing that importing cheaper beef undercuts domestic cattle producers and hinders rebuilding the American cattle herd.
Republican Senator Tim Sheehy of Montana criticized the plan. He acknowledged Trump’s intention to lower prices but warned that the strategy could harm American ranchers’ efforts to rebuild cattle herds, potentially making an already challenging situation for ranching families worse.
Newsweek editors Gabe Whisnant and Sam Wilson contributed to this report.

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