Soccer Jerseys Reflect Mexican Heritage and Culture

Designer Hugo Rosas is known for incorporating Mexican cultural elements into his jersey designs. As the World Cup approaches, Rosas aims to showcase Mexico’s rich heritage through his work. His latest collection, ‘Calados del Alma,’ highlights traditional Mexican motifs and papel picado, a craft involving intricate cut-paper designs commonly used during celebrations.

Rosas and his brother Andrés operate a workshop near Mexico City. They started their venture in 2022. Rosas explains that their designs focus on concepts that resonate with Mexican traditions and instill pride. The brothers’ first jersey featured Quetzalcoatl, a feathered serpent deity revered by pre-Hispanic civilizations. Andrés, responsible for the brand’s marketing, appreciates the balance Quetzalcoatl represents, aligning with a worldview that doesn’t see the world as merely extractive.

Ancient Beliefs, Modern Jerseys

Hugo Rosas’ World Cup collection stems from earlier designs called ‘Ofrenda Viva.’ This concept connects with Mexico’s Day of the Dead, which honors ancestors with celebration rather than mourning. The designs draw inspiration from papel picado and folk art. The jerseys, made from durable polyester, achieve the ornate papel picado style without tearing.

The design process is intricate: choosing symbols, determining their dimensions, and ensuring the stitching matches Rosas’ vision. Each jersey takes weeks to design, and cutting and sewing can require up to 10 hours of meticulous work.

A Modern Armor

The Rosas brothers value artisanal craftsmanship and operate on a modest scale. Since launching the World Cup collection in April, their brand Mexclart has produced around 30 jerseys. Rosas anticipates demand will increase as the World Cup opening ceremony approaches.

Among their collections is a series dedicated to pre-Hispanic gods, including Mictlantecuhtli, the Aztec underworld ruler depicted in skeletal form. Rosas describes wearing these jerseys as donning modern armor that represents pride in Mexican roots.

While developing designs, Rosas often consults historical texts and visits Indigenous communities to immerse himself in living traditions. He expresses a desire to use materials like gold, reminiscent of ancient ways, to honor deities.

This commitment to preserving cultural identity through fashion allows Mexicans to celebrate their heritage openly.

Hugo Rosas’ insights and experiences with Indigenous communities continue to inspire his designs, embodying Mexico’s rich cultural legacy.