The Unexpected Success of the 2026 FIFA World Cup

On Sunday evening, President Donald Trump will present the FIFA World Cup trophy at New York New Jersey Stadium, marking the culmination of a tournament between Spain and Argentina. This event fulfills FIFA’s vision of a grand global spectacle watched by billions, with the president of the host nation at its center.

Six weeks ago, this seemed improbable. The 2026 World Cup, the first with 48 teams, faced skepticism. Concerns included high ticket prices, potential immigration issues due to Trump’s policies, and low public interest, raising questions of whether politics might overshadow the sport.

Before the event, several media outlets and former FIFA president Sepp Blatter expressed concerns. Criticisms included FIFA’s close ties with Trump and alleged exclusionary practices, as seen when Iran and Haiti were impacted by travel restrictions.

Contrary to fears, the World Cup broke attendance records and drew large TV audiences. By the semifinals, over 6.5 million spectators attended, surpassing previous tournaments. TV ratings soared, with historic viewership numbers for matches, demonstrating the tournament’s broad appeal.

On the field, the World Cup offered high scoring games and unexpected victories. Storylines such as Lionel Messi and underdog teams like Norway pulled viewers in, proving the expanded tournament format successful.

The atmosphere in the stadiums shifted perceptions. The anticipation of controversial incidents was replaced by images of packed venues and lively celebrations.

President Trump, who was seen as a potential distraction, largely remained in the background during the matches. His absence let the tournament proceed with minimal disruption, winning praise even from some critics.

Despite organizing challenges, the event’s success overshadowed earlier concerns. Democratic leaders praised the tournament’s execution, distancing themselves from initial criticisms and celebrating its achievements.

However, FIFA President Gianni Infantino faced controversy. Infantino’s choice to award Trump a newly created Peace Prize drew criticism for mixing politics and sports. Additionally, his intervention in a contentious decision involving player Folarin Balogun sparked international backlash.

Infantino’s leadership, while controversial, remains secure. Under his tenure, FIFA has generated unprecedented revenue, pleasing many federations despite European dissatisfaction.

As the final match concludes, Trump will hand the trophy to either Spain’s Rodri or Argentina’s Messi. The tournament’s controversies and challenges will fade, leaving a legacy defined by its record-breaking success.