Kristin Cavallari Returns to Her Roots in Uncommon James Campaign

Kristin Cavallari, the 39-year-old reality star and entrepreneur, has unveiled a bold new campaign for her jewelry brand, Uncommon James. The campaign showcases the Detour collection, marking a return to what she describes as ‘old-school Uncommon James.’ The campaign is set in a desert, with Cavallari modeling pieces from the collection.

In a striking Instagram post, Cavallari is seen leaning against mailboxes, wearing a fitted denim corset-style top paired with layered gold necklaces, hoop earrings, and stacked bracelets. Her blonde hair falls in loose waves as she gazes directly at the camera.

“The new Detour collection is here and we’re throwing it back to old-school @uncommonjames: effortless, edgy and the ultimate cool-girl jewelry,” Cavallari captioned.

The campaign, photographed by Dennis Leupold, captures Cavallari in a throwback aesthetic. She poses in white lace underwear and cream-colored slouchy boots, with the desert landscape surrounding her.

The shoot evoked various reactions from fans. Some appreciated the nostalgic vibe, noting similarities to pop culture icons of the past. Others were mixed on the styling choices, questioning the roadside setting.

Launching Uncommon James in 2017, Cavallari is central to the brand’s operations, balancing it with other projects. Despite being the company’s face, Cavallari’s work often occurs outside a traditional office, as she manages her busy schedule from home.

In an interview with Business Insider, Cavallari emphasized her priority is her children, aged 10, 12, and 14, followed by her commitments to Uncommon James and other ventures such as her Fizzen protein drink and podcast “Let’s Be Honest.” She expresses enthusiasm for marketing and the creative aspects of brand building.

Reflecting on her journey, Cavallari shared that her career as an entrepreneur wasn’t originally planned out. Her start in reality television at 17, with shows like “Laguna Beach: The Real Orange County” and “The Hills,” opened opportunities that led her to establish Uncommon James.

Nearing a decade after launching her brand, Cavallari’s view of success has evolved. She now values a peaceful mind and time to enjoy personal interests alongside her professional responsibilities.