Billionaire Mark Cuban, known for his fearless entrepreneurial spirit, once took his daring nature into the ring of WWE in the early 2000s. On the podcast ‘Build or Break’, Cuban shared his experiences and insights from his unexpected venture into professional wrestling.
Mark Cuban’s WWE Appearances
During his chat with host Daniel Lubetzky, Cuban recalled his interactions with WWE, focusing on the ‘build or break’ concept. This concept involved assessing whether something is worth investing in or should be abandoned. When it came to WWE, Cuban decided to ‘build’.
Cuban detailed his cameo appearances for WWE twice. His first appearance in 2003 came shortly after he purchased the Dallas Mavericks. He was invited by WWE to participate in their Dallas event, under the condition that he would both dish out and receive some action.
“I got RKO’d by Randy Orton,” Cuban shared. “We had to practice it and everything, but it was still tough and painful. That was in 2003.”
In 2009, he participated again, this time in WWE Live, clashing with John Cena and Sheamus. He vividly recalled being slammed through a table by Sheamus, fulfilling both his own rule and the excitement of the audience:
“So, it was a real table… And they told me, ‘He’s going to put you right in the center of the table. It’ll just crack in half but keep your head down because if your head is up and you hit, you’ll break your neck.’”
Cuban went through the table, experiencing the thrills and the physical toll it takes. He joked about eating too much beforehand which made the table break as planned.
The Reality of Wrestling
Cuban emerged from WWE appearances with newfound respect for wrestlers. His back ached for two weeks after. The orchestrated nature of wrestling didn’t take away from the athletic demands and the pain involved.
Such personal involvement in wrestling is unusual for a professional sports team owner. Cuban’s willingness to engage physically with wrestlers set him apart from other team owners like Jerry Jones or George Steinbrenner.
While Cuban hasn’t appeared on WWE recently, his forays into the ring remain memorable. His experiences highlighted the unique entertainment value professional wrestling can offer.

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