Summer activities involving the sun are increasingly reaching new heights with the rise of a trend called “tanmaxxing.” This trend, which is popular on social media platforms, involves enhancing sun exposure and intensifying skin tanning. It combines time spent in the sun with a variety of products like oils, bronzers, and gels.
The trend has gained traction especially among Gen Z users, who often showcase their deep tan lines and outdoor setups. Some participants even skip sun protection or add sessions in tanning beds — a risky choice.
Health Risks of Excessive Sun Tanning
Spending time outdoors can indeed improve mood, support vitamin D production, and reduce screen time. However, dermatologists are concerned about the risks highlighted by the tanmaxxing trend. Dr. Michael Tassavor, a board-certified dermatologist based in New York, emphasizes that “there is no such thing as a safe, natural tan.”
Tanning is damage. Tanfluencers sell a deep tan as a ‘wellness upgrade,’ but a tan isn’t a glow-up — it’s your skin’s visible distress signal that DNA damage has already happened.
Dr. Tassavor, a specialist in skin cancer, has treated numerous cases related to excessive tanning. Many of these patients regret their choices once they understand the long-term consequences.
According to the World Health Organization, UV radiation and tanning beds are classified as Group 1 carcinogens, equivalent to tobacco and asbestos. Using a tanning bed before the age of 35 increases melanoma risk by approximately 75%.
Dr. Tassavor warns that UV damage accumulates silently and manifests years later. By that time, the opportunity for early intervention is often missed. Two common misconceptions among tanmaxxing enthusiasts are debunked: skipping sunscreen does not result in a better tan, and a base tan does not shield against future sunburns.
Getting Vitamin D Safely
Dr. Tassavor advises that sunlight should not be seen as an enemy, but there is no need to chase it. “Most of your vitamin D can come from diet and supplements, and your skin efficiently obtains what it needs from routine incidental exposure,” he explains.
While vitamin D is crucial for bone density and sun exposure can enhance mood for some, there is no evidence supporting the necessity of sunbathing. There is also no evidence suggesting that regular sunscreen use harms bone health.
Recommendations for Sun Safety
To safely enjoy time in the sun, Dr. Tassavor recommends using SPF 30 sunscreen and reapplying every two hours. He advises avoiding tanning beds completely, as there is “no safe dose” of UV exposure from them, which can accelerate skin aging.
Angelica Stabile, a lifestyle reporter for Fox News Digital, highlights this growing concern and underscores the importance of informed and cautious behavior when seeking sun exposure.

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