Strategic Holiday Timing for Real Estate Offers

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Real-estate investor and agent Dana Bull prioritizes late December for expanding her portfolio, particularly two days before Christmas. This timing, according to a 2024 interview with Business Insider, proves advantageous. “December 23 is my favorite day to submit an offer,” Bull stated. Sellers often appreciate unexpected offers during this period, feeling a sense of relief. Christmas Eve sets a deadline, pressing for quick negotiations.

In an October 2026 follow-up, she reinforced this approach. While avoiding Christmas Eve, Bull points to three or four days prior as a prime opportunity. Sellers may want to secure deals before the holidays.

Bull’s extensive experience includes multifamily and single-family home investments in Massachusetts. Her career as an agent, consultant, and coach underscores the significance of timing in securing deals.

The holiday season can be particularly effective. Many potential buyers are preoccupied with travel and family gatherings, leading to reduced competition. This doesn’t suggest rushing a purchase without due diligence, but rather exploiting a strategic advantage.

“Don’t let uncertainty stop you from making an offer,” Bull advises.

Bull highlights the current market’s unpredictability as a motivator for proactive buyers. “High rates and prices are disliked, but uncertainty is worse,” she notes. Hesitant buyers create opportunities for those ready to act.

Her advice emphasizes action. “Make an offer,” she suggests. If an offer seems low, sellers can reject or counter it. She warns against waiting passively for price reductions.

Bull encourages offers that align with personal needs, especially after prolonged searches. “If you see a house that you like, let’s try and structure an offer that makes sense for you,” she concludes.

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