Trump’s Cryptocurrency Ventures Leave Retail Investors at a Loss

A recent report from cryptocurrency analytics firm Nansen reveals the outcomes for investors in Trump-branded cryptocurrencies. The findings show that many retail investors have faced significant financial losses, whereas sophisticated traders have performed better.

As of the end of June, nearly one million individuals who invested in President Trump’s memecoin have experienced losses, amounting to $3.81 billion in total. The assessment by Nansen was conducted following President Trump filing an annual financial disclosure. The disclosure showed that he benefited substantially from the same ventures, securing a $636 million payout, which was part of at least $2.2 billion accrued from his business activities in 2025.

Trump’s financial gains were largely ensured irrespective of the direction in which his memecoin’s price moved. He profited from each transaction involving the tokens, as he actively encouraged trading through promotional activities on his Truth Social platform.

Initially, Trump was skeptical about cryptocurrencies, but he shifted his stance in 2024 during his presidential campaign. He and his sons launched a crypto startup named World Liberty Financial. This company began offering a coin called $WLFI, which saw a significant decline in value.

Just three days before his inauguration, Trump introduced another investment opportunity, the $TRUMP memecoin. Despite being a novelty currency with limited practical use, it was promoted as part of his investment initiatives.

This new venture has resulted in substantial losses for many of his followers turned crypto investors, highlighting the risks involved in these speculative investments.